I've Sat in That Chair

Before founding Heiwa, I was running Salesforce—not selling it. Discover the four hard-learned truths from the client side that drive our entire consulting approach.

4/13/20261 min read

Most consultants will tell you what your Salesforce org should look like. We know what it actually takes to get there—because I used to sit in your chair.

Before founding Heiwa, I wasn't selling Salesforce. I was running it. I navigated the messy data, the reluctant staff, and the reality that "go-live" is just the starting line.

That experience drives everything we do today. Here are the four truths behind our approach:

Clean data beats complex automation. Building on bad data is like building on sand.
Salesforce is a mirror, not a magic wand. If your internal processes are chaotic, the system will just reflect that chaos back at you.
Adoption is about motivation, not training. If staff don't believe the system makes their jobs easier, no amount of clicking tutorials will fix it.
Go-live is mile one, not the finish line. The real work starts after launch, which is exactly why our Cradle to Cultivate framework focuses on long-term support.

If you're evaluating consultants, ask if they've ever actually run the system they're building. Ready for a partner who gets it?

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